Terms and Conditions

Last updated: 6 October 2026 · Agency services for B2B marketing research, PR, and advertising

These Terms and Conditions ("Agreement") set out the standard commercial terms on which IGBOOSTER LTD ("Agency", "we", "us") provides professional services to business clients ("Client", "you"). They apply to market research, public relations, strategic brand advertising, media planning support, campaign management support, and related advisory deliverables.

By signing a statement of work, confirming a proposal by email, issuing a purchase order that references these terms, or instructing us to commence chargeable work, the Client accepts this Agreement unless expressly varied in a signed writing. Correspondence address: 280 King Street, London, W6 0SP United Kingdom. Contact: devops@igbooster.digital; +44 7400 382910; https://igbooster.digital.

IMPORTANT: These are general website-published terms for B2B negotiations. They do not constitute legal advice. Clients should obtain independent legal review before relying on them for regulated, high-value, multi-party, or cross-border engagements. Where a signed master services agreement exists, that agreement prevails to the extent of conflict with these Terms.

1. Agreement structure

This Agreement comprises these Terms and Conditions, any statement of work, proposal, or schedule expressly incorporated by reference, and any change order approved in writing. Marketing statements on https://igbooster.digital, capability demonstrations, and portfolio scenarios are illustrative and do not form contractual specifications unless restated in a statement of work. A binding engagement requires acceptance in writing. Email confirmation from an authorised Client representative referencing a dated proposal is sufficient acceptance unless the proposal states that dual signature is mandatory.

In applying 1. Agreement structure, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

2. Order of precedence

If documents conflict, the following order applies unless a later signed document expressly states otherwise: (1) mutually signed change order; (2) statement of work; (3) these Terms and Conditions; (4) proposal narrative; (5) website Terms of Service. Website browsing terms do not govern paid deliverables once a statement of work is accepted.

In applying 2. Order of precedence, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

3. Definitions

"Affiliate" means an entity that controls, is controlled by, or is under common control with a party. "Background IP" means intellectual property owned or licensed by a party before the engagement or developed independently outside the engagement. "Confidential Information" means non-public business, technical, financial, or personal information disclosed in connection with the services. "Deliverables" means outputs described in the statement of work. "Fees" means professional charges, expressly stated pass-through costs, and approved expenses. "Personal Data" has the UK GDPR meaning. "Services" means activities in the applicable statement of work. "SOW" means a written scope document.

In applying 3. Definitions, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

4. Nature of services

The Agency provides professional marketing research, communications, and advertising strategy services to business clients. Services are advisory and creative-professional. Unless an SOW expressly states otherwise, the Agency does not act as the Client's legal counsel, regulated financial adviser, or statutory auditor, and does not guarantee commercial outcomes.

In applying 4. Nature of services, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

5. Research services

Commercial Market Research and Marketing & Consumer Research may include desk research, stakeholder interviews, survey design support, qualitative moderation plans, synthesis workshops, and written insight reports. Sample sizes, fieldwork markets, incentive budgets, and panel vendors must be specified in the SOW. Findings are interpretive professional judgements based on available data at delivery and are not guarantees of market outcomes or future performance.

In applying 5. Research services, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

Documentation of methodology assumptions, limitations, and confidence boundaries should accompany final research Deliverables so Client decision-makers can use findings responsibly.

6. Research ethics

Where human participants are involved, the Agency will follow commonly accepted research ethics practices for informed participation and respectful handling of responses. Incentive amounts, screening criteria, and recording permissions must be agreed before fieldwork begins. Covert methods are not used unless lawful, ethically justified, and expressly approved in the SOW with Client responsibility for legal compliance.

In applying 6. Research ethics, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

Documentation of methodology assumptions, limitations, and confidence boundaries should accompany final research Deliverables so Client decision-makers can use findings responsibly.

7. Participant confidentiality

Participant identities will not be disclosed to the Client in attributable form unless participants consent or participation was on an attributable expert basis agreed in advance. Children and vulnerable audiences are not recruited through the public website contact process. Specialised restricted-audience research requires enhanced ethical terms in the SOW.

In applying 7. Participant confidentiality, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

Documentation of methodology assumptions, limitations, and confidence boundaries should accompany final research Deliverables so Client decision-makers can use findings responsibly.

Each party shall limit access to Confidential Information and Personal Data to personnel who need such access to perform the Agreement and shall ensure those personnel are bound by confidentiality duties.

8. Competitive intelligence boundaries

Business & Competitive Intelligence work relies on lawful sources, Client-provided materials, and publicly available information. The Agency will not solicit trade secrets through deception, impersonation, or unlawful access. Clients must not instruct methods that would breach applicable law or third-party rights.

In applying 8. Competitive intelligence boundaries, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

Documentation of methodology assumptions, limitations, and confidence boundaries should accompany final research Deliverables so Client decision-makers can use findings responsibly.

9. Public relations services

Public Relations & Communications and Corporate Communications services may include narrative development, announcement planning, media list preparation, spokesperson briefing materials, and counsel on timing. The Agency does not control editorial decisions of third-party publishers. Placement, tone, and coverage volume cannot be guaranteed.

In applying 9. Public relations services, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

10. Brand positioning services

Strategic Brand Positioning deliverables may include category framing, audience prioritisation, value proposition options, proof hierarchies, and language systems. Adoption inside the Client organisation remains the Client's responsibility. Positioning recommendations should be validated against commercial constraints disclosed by the Client.

In applying 10. Brand positioning services, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

11. Advertising and media services

Digital Advertising Strategy, Media Strategy & Buying support, Performance Marketing planning, and Data-Driven Campaign Management are provided according to the SOW. Where the Agency does not hold media accounts, buying may be advisory only. Platform policies, auction dynamics, and inventory availability can change without notice and may affect performance.

In applying 11. Advertising and media services, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

Measurement definitions, attribution windows, and reporting cadence should be agreed before launch wherever Performance Marketing or paid media support is in scope.

12. Platform change acknowledgement

Paid media environments change frequently. The Client acknowledges that platform interfaces, auction mechanics, brand-safety tools, and measurement APIs may be altered by third parties. The Agency will notify the Client of material known impacts affecting agreed plans when reasonably practicable.

In applying 12. Platform change acknowledgement, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

Measurement definitions, attribution windows, and reporting cadence should be agreed before launch wherever Performance Marketing or paid media support is in scope.

13. Strategic business advisory

Strategic Business Advisory may be delivered as workshops, written options papers, or recurring decision forums. Advisory outputs are decision-support tools. Final commercial decisions remain with the Client's directors or authorised officers.

In applying 13. Strategic business advisory, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 13. Strategic business advisory that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

14. Exclusions

Unless listed in the SOW, services exclude legal clearance of claims, trademark filing, packaging engineering, product safety testing, influencer contracting on the Client's behalf, crisis counsel for active litigation, printing of physical out-of-home production, software engineering of Client products, and 24/7 monitoring. Additional services require a change order.

In applying 14. Exclusions, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 14. Exclusions that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

15. Client authority

The Client warrants that its representatives have authority to instruct the Agency and that information supplied is accurate to the best of the Client's knowledge. The Agency may rely on written instructions without independently verifying underlying corporate approvals.

In applying 15. Client authority, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 15. Client authority that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

16. Client inputs and delays

The Client shall provide brand assets, product facts, compliance constraints, approved claim substantiation, access to interviewees, and feedback within agreed timelines. Delays in Client inputs extend dependent milestones on a day-for-day basis without breach by the Agency.

In applying 16. Client inputs and delays, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 16. Client inputs and delays that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

17. Regulatory disclosures by Client

The Client is responsible for disclosing sector-specific advertising, research ethics, or communications restrictions applicable to its industry. The Agency will apply professional care but does not assume the Client's regulatory compliance function unless expressly scoped and priced.

In applying 17. Regulatory disclosures by Client, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 17. Regulatory disclosures by Client that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

18. Approvals

Written approval (including email) of concepts, questionnaires, media plans, or press materials constitutes acceptance of those materials for the stated purpose. Later revisions are changeable work unless covered by rounds specified in the SOW.

In applying 18. Approvals, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 18. Approvals that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

19. Client-provided contact lists

Where the Client provides contact lists for research, the Client warrants a lawful basis to share those contacts with the Agency for the stated research purpose and that required notices have been given to data subjects.

In applying 19. Client-provided contact lists, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 19. Client-provided contact lists that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

20. Fee models

Fees may be fixed-price, retainer, time-and-materials, or hybrid as stated in the SOW. Estimates that are not labelled fixed are indicative. Time-and-materials work is billed against agreed rates and capped only if a cap is written into the SOW.

In applying 20. Fee models, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 20. Fee models that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Fee disputes must be raised in writing within ten (10) business days of invoice receipt, specifying the line items contested; undisputed amounts remain payable on the original due date.

21. Invoicing and payment

Unless otherwise stated, invoices are payable within fourteen (14) days of the invoice date in pounds sterling by bank transfer to the account nominated by the Agency. The Agency may invoice deposits before commencement and stage payments aligned to milestones.

In applying 21. Invoicing and payment, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 21. Invoicing and payment that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Fee disputes must be raised in writing within ten (10) business days of invoice receipt, specifying the line items contested; undisputed amounts remain payable on the original due date.

22. Late payment

Overdue amounts may accrue interest at the statutory rate for commercial debts under English law. The Agency may suspend services after written notice if sums remain unpaid for ten (10) days after notice. Suspension does not waive amounts due.

In applying 22. Late payment, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 22. Late payment that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Fee disputes must be raised in writing within ten (10) business days of invoice receipt, specifying the line items contested; undisputed amounts remain payable on the original due date.

23. Expenses

Pre-approved out-of-pocket expenses—including travel, research incentives, stock assets, and courier costs—are recharged at cost. Expenses above a threshold stated in the SOW require prior written approval.

In applying 23. Expenses, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 23. Expenses that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Fee disputes must be raised in writing within ten (10) business days of invoice receipt, specifying the line items contested; undisputed amounts remain payable on the original due date.

24. Media and panel pass-throughs

Media spend, panel fees, and publisher costs are Client obligations unless the SOW states that the Agency will prepay and recharge. The Agency is not obliged to advance third-party spend.

In applying 24. Media and panel pass-throughs, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 24. Media and panel pass-throughs that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Measurement definitions, attribution windows, and reporting cadence should be agreed before launch wherever Performance Marketing or paid media support is in scope.

25. Taxes

Fees are exclusive of VAT and similar taxes, which are charged where applicable. The Client is responsible for withholding taxes required by law in its jurisdiction, grossing up payments so the Agency receives the net fee agreed. Currency conversion and intermediary bank charges remain the Client's responsibility.

In applying 25. Taxes, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 25. Taxes that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Fee disputes must be raised in writing within ten (10) business days of invoice receipt, specifying the line items contested; undisputed amounts remain payable on the original due date.

26. Retainer pricing reviews

Retainer rates may be reviewed on thirty (30) days' written notice no more than once in any twelve-month period, unless scope materially expands earlier by change order. Unused retainer capacity does not roll over unless the SOW expressly allows limited rollover.

In applying 26. Retainer pricing reviews, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 26. Retainer pricing reviews that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Fee disputes must be raised in writing within ten (10) business days of invoice receipt, specifying the line items contested; undisputed amounts remain payable on the original due date.

27. Timelines

Project dates are good-faith estimates based on assumptions in the SOW. They become firm milestones only if labelled as such and if Client dependencies are met.

In applying 27. Timelines, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 27. Timelines that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

28. Change control

Material changes to scope, audiences, markets, deliverable formats, or number of revision rounds require a written change order describing impact on fees and schedule. The Agency may decline changes that create legal or ethical risk.

In applying 28. Change control, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 28. Change control that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

29. Acceptance of deliverables

Deliverables are accepted when the Client provides written approval or five (5) business days after delivery if no reasoned rejection is received. Rejection must specify non-conformity with the SOW. Aesthetic preference alone is not non-conformity if the brief is met.

In applying 29. Acceptance of deliverables, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 29. Acceptance of deliverables that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

30. Revision rounds

Unless otherwise stated, creative and messaging deliverables include two revision rounds. Additional rounds are billable at then-current rates.

In applying 30. Revision rounds, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 30. Revision rounds that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

31. Background intellectual property

Each party retains its Background IP. The Client grants the Agency a limited licence to use Client Background IP solely to perform the Services. The Agency grants the Client a limited licence to use Agency Background IP incorporated into Deliverables solely as part of those Deliverables.

In applying 31. Background intellectual property, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 31. Background intellectual property that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

32. Assignment of deliverables

Upon full payment of Fees due for the relevant Deliverables, the Agency assigns to the Client the Agency's intellectual property rights in final Deliverables created specifically for the Client under the SOW, excluding Background IP, third-party materials, and generic frameworks.

In applying 32. Assignment of deliverables, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 32. Assignment of deliverables that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

33. Third-party materials

Stock imagery, fonts, research panel tools, software, or licensed data remain subject to third-party terms. The Agency will identify known licence constraints in writing where practicable. Ongoing licence fees are Client costs unless included in Fees.

In applying 33. Third-party materials, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 33. Third-party materials that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

34. File handover formats

File handover formats will be those reasonably standard for the deliverable type, such as PDF reports, editable document formats where licensed fonts allow, or layered design files if production was in-scope. Legacy or proprietary tool exports may require additional fees if not specified.

In applying 34. File handover formats, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 34. File handover formats that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

35. Portfolio and publicity

The Agency may refer to the Client's trading name and high-level project type in credentials after public launch or with prior written consent. Detailed results, confidential insights, and unpublished creative remain confidential. Capability demonstrations on the website are not Client case studies and must not be treated as testimonials.

In applying 35. Portfolio and publicity, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 35. Portfolio and publicity that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

36. Residual knowledge

The Agency may reuse generalised know-how, non-confidential skills, and methodologies developed while providing services, provided Confidential Information and Client-specific Deliverables are not disclosed or reused in identifiable form.

In applying 36. Residual knowledge, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 36. Residual knowledge that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

37. Confidentiality obligations

Each party shall protect the other party's Confidential Information using reasonable care and use it only for performing or receiving the Services. Disclosure is permitted to employees, subcontractors, and professional advisers under confidentiality obligations on a need-to-know basis.

In applying 37. Confidentiality obligations, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 37. Confidentiality obligations that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Each party shall limit access to Confidential Information and Personal Data to personnel who need such access to perform the Agreement and shall ensure those personnel are bound by confidentiality duties.

38. Confidentiality exceptions

Confidentiality obligations do not apply to information that is public other than by breach, independently developed, rightfully received from a third party without duty of confidence, or required to be disclosed by law or court order, with prior notice where legally permitted.

In applying 38. Confidentiality exceptions, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 38. Confidentiality exceptions that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Each party shall limit access to Confidential Information and Personal Data to personnel who need such access to perform the Agreement and shall ensure those personnel are bound by confidentiality duties.

39. Confidentiality duration

Confidentiality obligations survive for three (3) years after termination, and indefinitely for trade secrets for so long as they remain trade secrets under applicable law.

In applying 39. Confidentiality duration, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 39. Confidentiality duration that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Each party shall limit access to Confidential Information and Personal Data to personnel who need such access to perform the Agreement and shall ensure those personnel are bound by confidentiality duties.

40. Personal data roles

For website enquiries, the Agency acts as controller as described in its Privacy Policy. For Client-provided personal data processed to deliver research or campaigns, the parties shall document whether the Agency acts as processor or independent controller. Where the Agency acts as processor, a data processing schedule will be executed. Privacy contact: devops@igbooster.digital.

In applying 40. Personal data roles, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 40. Personal data roles that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Each party shall limit access to Confidential Information and Personal Data to personnel who need such access to perform the Agreement and shall ensure those personnel are bound by confidentiality duties.

41. Security measures

The Agency maintains administrative and technical measures appropriate to the risk, including access controls and secure transmission practices for ordinary business correspondence. Specific security certifications are not asserted in these terms unless separately confirmed in writing.

In applying 41. Security measures, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 41. Security measures that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Each party shall limit access to Confidential Information and Personal Data to personnel who need such access to perform the Agreement and shall ensure those personnel are bound by confidentiality duties.

42. Data incidents

Where the Agency acts as processor and becomes aware of a personal data breach affecting Client Personal Data, the Agency will notify the Client without undue delay and provide information reasonably available to support the Client's compliance duties. Urgent privacy matters: devops@igbooster.digital.

In applying 42. Data incidents, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 42. Data incidents that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Each party shall limit access to Confidential Information and Personal Data to personnel who need such access to perform the Agreement and shall ensure those personnel are bound by confidentiality duties.

43. International transfers

If Personal Data is transferred outside the UK, the parties shall implement appropriate transfer mechanisms required by UK GDPR, such as the UK International Data Transfer Agreement or Addendum, where applicable.

In applying 43. International transfers, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 43. International transfers that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

44. Claim substantiation

The Client is responsible for substantiating product, service, and performance claims used in advertising or PR materials. The Agency may request evidence and may decline to publish claims it reasonably considers unsupported.

In applying 44. Claim substantiation, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 44. Claim substantiation that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

45. Approvals before distribution

No press release, paid advertisement, or public research summary prepared by the Agency shall be distributed until the Client provides written approval of the final text and intended channel list, except where the SOW authorises Agency discretion within an approved framework.

In applying 45. Approvals before distribution, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 45. Approvals before distribution that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

46. Corrections and take-downs

If materials require correction due to Client error or changed facts, the Agency will assist with remediation on a time-and-materials basis unless the error was caused by the Agency's failure to follow approved copy.

In applying 46. Corrections and take-downs, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 46. Corrections and take-downs that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

47. Advertising standards cooperation

The parties will cooperate to respect applicable advertising standards and platform policies relevant to campaigns in scope. The Client remains responsible for the legality of its products and core product claims. Restricted categories may be declined.

In applying 47. Advertising standards cooperation, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 47. Advertising standards cooperation that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Measurement definitions, attribution windows, and reporting cadence should be agreed before launch wherever Performance Marketing or paid media support is in scope.

48. Subcontractors

The Agency may use specialised freelancers or subcontractors for research fieldwork, design production, or media operations, remaining responsible for their performance as if performed by the Agency.

In applying 48. Subcontractors, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 48. Subcontractors that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

49. Non-solicitation

During the engagement and for six (6) months thereafter, neither party shall solicit for employment the other party's employees who materially participated in the engagement, except through general public advertisements not targeted at those individuals.

In applying 49. Non-solicitation, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 49. Non-solicitation that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

50. Mutual authority warranty

Each party warrants it has legal power to enter the Agreement and that performing its obligations will not knowingly breach a third-party agreement binding that party.

In applying 50. Mutual authority warranty, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 50. Mutual authority warranty that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

51. Professional care warranty

The Agency warrants it will perform Services with reasonable professional care and skill consistent with a competent UK marketing research and advertising agency. The Agency does not warrant that research conclusions will be error-free or that advertising will achieve any particular return on investment, ranking, or sales outcome.

In applying 51. Professional care warranty, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 51. Professional care warranty that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

52. Client materials warranty

The Client warrants it owns or has licensed Client materials provided to the Agency and that their use as instructed will not infringe third-party rights.

In applying 52. Client materials warranty, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 52. Client materials warranty that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

53. Disclaimer of implied warranties

Except as expressly stated, all other warranties—express or implied—including merchantability and fitness for a particular purpose are excluded to the fullest extent permitted by English law. Nothing excludes liability that cannot legally be excluded.

In applying 53. Disclaimer of implied warranties, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 53. Disclaimer of implied warranties that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

54. Client indemnity

The Client shall indemnify the Agency against third-party claims arising from Client materials, unsubstantiated claims insisted upon by the Client after written caution, or unlawful instructions, except to the extent caused by the Agency's negligence or wilful misconduct.

In applying 54. Client indemnity, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 54. Client indemnity that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Notices under this clause should include the SOW reference, the factual background in reasonable detail, and the remedy or outcome sought, to allow efficient commercial response.

55. Agency indemnity

The Agency shall indemnify the Client against third-party claims that final Deliverables created solely by the Agency infringe UK intellectual property rights of a third party, excluding claims arising from Client materials, Client-required modifications, or third-party licensed components identified to the Client.

In applying 55. Agency indemnity, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 55. Agency indemnity that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Notices under this clause should include the SOW reference, the factual background in reasonable detail, and the remedy or outcome sought, to allow efficient commercial response.

56. Indemnity procedure

The indemnified party must give prompt notice, reasonable cooperation, and allow the indemnifying party sole control of defence and settlement, provided no settlement admits fault of the indemnified party without consent.

In applying 56. Indemnity procedure, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 56. Indemnity procedure that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Notices under this clause should include the SOW reference, the factual background in reasonable detail, and the remedy or outcome sought, to allow efficient commercial response.

57. Non-excludable liability

Nothing in this Agreement limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be limited under English law.

In applying 57. Non-excludable liability, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 57. Non-excludable liability that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Notices under this clause should include the SOW reference, the factual background in reasonable detail, and the remedy or outcome sought, to allow efficient commercial response.

58. Liability cap

Subject to clause 57, each party's total aggregate liability arising out of or in connection with an SOW—whether in contract, tort including negligence, or otherwise—shall not exceed the Fees paid or payable under that SOW in the twelve (12) months preceding the claim.

In applying 58. Liability cap, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 58. Liability cap that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Notices under this clause should include the SOW reference, the factual background in reasonable detail, and the remedy or outcome sought, to allow efficient commercial response.

59. Consequential loss exclusion

Subject to clause 57, neither party is liable for indirect or consequential loss, loss of profits, loss of revenue, loss of goodwill, loss of data except reasonable restoration costs where failure was caused by that party, or anticipated savings, whether or not foreseeable.

In applying 59. Consequential loss exclusion, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 59. Consequential loss exclusion that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

60. Mitigation and insurance

Parties shall take reasonable steps to mitigate losses. Insurance maintained by either party does not amend the contractual liability cap unless a higher cap is expressly agreed in the SOW for a defined risk category.

In applying 60. Mitigation and insurance, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 60. Mitigation and insurance that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

61. Term

Each SOW begins on its effective date and continues until deliverables are accepted or the retainer period ends, unless terminated earlier under these Terms.

In applying 61. Term, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 61. Term that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

62. Termination for convenience

Either party may terminate a retainer SOW for convenience on thirty (30) days' written notice unless the SOW states a longer minimum term. Fixed-price projects may be terminated for convenience by the Client with payment for work performed and non-cancellable third-party commitments.

In applying 62. Termination for convenience, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 62. Termination for convenience that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Notices under this clause should include the SOW reference, the factual background in reasonable detail, and the remedy or outcome sought, to allow efficient commercial response.

63. Termination for cause

Either party may terminate if the other materially breaches and fails to cure within fifteen (15) days after written notice specifying the breach, or immediately upon recognised insolvency events.

In applying 63. Termination for cause, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 63. Termination for cause that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Notices under this clause should include the SOW reference, the factual background in reasonable detail, and the remedy or outcome sought, to allow efficient commercial response.

64. Effect of termination

Upon termination, the Client shall pay for Services performed and approved expenses incurred. Upon payment, the Agency will deliver work-in-progress in its then-current form. Licences to unpaid Deliverables do not transfer. The parties shall cooperate on orderly wind-down of live campaigns or fieldwork.

In applying 64. Effect of termination, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 64. Effect of termination that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Notices under this clause should include the SOW reference, the factual background in reasonable detail, and the remedy or outcome sought, to allow efficient commercial response.

65. Survival

Provisions on intellectual property, confidentiality, data protection, liability, indemnities, non-solicitation, and governing law survive termination.

In applying 65. Survival, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 65. Survival that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

66. Force majeure

Neither party is liable for delay or failure caused by events beyond reasonable control, including epidemic restrictions, third-party platform outages not caused by the party, natural disasters, war, terrorism, or changes in law that make performance unlawful. The affected party shall notify the other promptly and mitigate. If force majeure continues more than sixty (60) days, either party may terminate the affected SOW without liability other than payment for Services performed.

In applying 66. Force majeure, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 66. Force majeure that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Notices under this clause should include the SOW reference, the factual background in reasonable detail, and the remedy or outcome sought, to allow efficient commercial response.

67. Dispute escalation

Before litigation, parties shall escalate disputes to senior commercial contacts and attempt good-faith resolution for fourteen (14) days after written notice of dispute. Dispute notices should be emailed to devops@igbooster.digital with subject line including "Dispute Notice" and the SOW identifier.

In applying 67. Dispute escalation, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 67. Dispute escalation that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Notices under this clause should include the SOW reference, the factual background in reasonable detail, and the remedy or outcome sought, to allow efficient commercial response.

68. Governing law

This Agreement and any dispute or claim arising out of or in connection with it are governed by the laws of England and Wales.

In applying 68. Governing law, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 68. Governing law that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

69. Jurisdiction

The courts of England and Wales have exclusive jurisdiction, subject to the Agency's right to seek injunctive relief in any jurisdiction to protect Confidential Information or intellectual property.

In applying 69. Jurisdiction, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 69. Jurisdiction that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

70. Notices

Notices must be in writing and delivered by hand, tracked post, or email with confirmation of receipt to devops@igbooster.digital for the Agency, and to the Client email designated in the SOW. Notices are deemed received on business days upon confirmed delivery. Postal address: 280 King Street, London, W6 0SP United Kingdom.

In applying 70. Notices, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 70. Notices that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

71. Assignment

Neither party may assign the Agreement without prior written consent, except the Agency may assign to an Affiliate or successor acquiring substantially all assets of the relevant business line, with notice to the Client.

In applying 71. Assignment, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 71. Assignment that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

72. Severability and waiver

If any provision is held unenforceable, it shall be modified to the minimum extent necessary, and remaining provisions continue in force. Failure to enforce a provision is not a waiver of future enforcement. Waivers must be in writing.

In applying 72. Severability and waiver, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 72. Severability and waiver that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

73. Entire agreement

This Agreement constitutes the entire agreement regarding its subject matter and supersedes prior negotiations, excluding fraudulent misrepresentation.

In applying 73. Entire agreement, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 73. Entire agreement that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

74. Third-party rights and counterparts

Except for indemnified Affiliates expressly referenced, a person who is not a party has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term. SOWs may be executed in counterparts, including recognised electronic signature platforms.

In applying 74. Third-party rights and counterparts, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 74. Third-party rights and counterparts that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

75. Independent contractors

The parties are independent contractors. Nothing creates partnership, joint venture, or employment between the parties or their personnel.

In applying 75. Independent contractors, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 75. Independent contractors that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

76. Anti-bribery

Each party shall comply with applicable anti-bribery and corruption laws, including the UK Bribery Act 2010, and shall not offer or accept improper payments in connection with the Services. Research incentives must be thank-you payments for time, not inducements for a particular commercial outcome.

In applying 76. Anti-bribery, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 76. Anti-bribery that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

77. Sanctions and modern slavery

Each party warrants it is not, to its knowledge, a sanctioned person under UK sanctions regimes applicable to the engagement, and will not require performance that breaches sanctions. The Agency expects suppliers used on engagements to avoid modern slavery and human trafficking.

In applying 77. Sanctions and modern slavery, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 77. Sanctions and modern slavery that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

78. Information security expectations

The Client shall not send password packs, biometric data, or unnecessary special category data through the public website contact form. Secure channels should be used for sensitive project files as agreed per engagement. Suspected security incidents should be reported to devops@igbooster.digital.

In applying 78. Information security expectations, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 78. Information security expectations that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Each party shall limit access to Confidential Information and Personal Data to personnel who need such access to perform the Agreement and shall ensure those personnel are bound by confidentiality duties.

79. Accessibility of deliverables

Where Deliverables include public digital assets within scope, the parties should agree the target accessibility standard in the SOW. Retrofitting accessibility into assets designed without that requirement is changeable work.

In applying 79. Accessibility of deliverables, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 79. Accessibility of deliverables that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

80. Minimum SOW contents

Each SOW should identify the Client legal entity, Agency entity, project name, start date, description of Services, Deliverables list, assumptions, dependencies, fee schedule, invoicing triggers, named contacts, and any sector constraints.

In applying 80. Minimum SOW contents, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 80. Minimum SOW contents that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

81. Media authority in SOWs

If media buying authority is included, the SOW must state account ownership, spending limits, approval workflows, and whether brand-safety settings are Client-standard or Agency-recommended defaults.

In applying 81. Media authority in SOWs, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 81. Media authority in SOWs that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Measurement definitions, attribution windows, and reporting cadence should be agreed before launch wherever Performance Marketing or paid media support is in scope.

82. Research fieldwork in SOWs

If research fieldwork is included, the SOW must state target audience definition, methodology, sample or interview targets, geographic scope, incentive budget responsibility, and reporting language.

In applying 82. Research fieldwork in SOWs, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 82. Research fieldwork in SOWs that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Documentation of methodology assumptions, limitations, and confidence boundaries should accompany final research Deliverables so Client decision-makers can use findings responsibly.

83. Retainer mechanics

Retainers purchase a defined capacity of professional time or a defined bundle of recurring outputs. The Agency will provide a lightweight monthly summary of activities under retainer engagements. Detailed timesheets are provided only if required by the SOW.

In applying 83. Retainer mechanics, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 83. Retainer mechanics that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

Fee disputes must be raised in writing within ten (10) business days of invoice receipt, specifying the line items contested; undisputed amounts remain payable on the original due date.

84. Multi-market work

Multi-market projects require explicit listing of markets, languages, local counsel responsibilities for claim clearance, and whether the Agency or Client manages in-market suppliers. Translation quality assurance responsibilities must be allocated in writing. Contractual notices remain directed to 280 King Street, London, W6 0SP United Kingdom unless an SOW names an alternative.

In applying 84. Multi-market work, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 84. Multi-market work that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

85. Illustrative in-scope items

Illustrative in-scope items when listed in an SOW include discussion guide drafting, interview scheduling support, thematic analysis, competitive landscape memos, messaging houses, PR announcement maps, media channel roles, campaign measurement frameworks, and monthly advisory working sessions.

In applying 85. Illustrative in-scope items, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 85. Illustrative in-scope items that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

86. Illustrative out-of-scope items

Illustrative out-of-scope items unless added include celebrity talent negotiation, packaging structural design, software engineering of Client products, litigation PR war-room staffing, guaranteed media impressions, and purchase of proprietary syndicated datasets not priced in the SOW.

In applying 86. Illustrative out-of-scope items, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 86. Illustrative out-of-scope items that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

87. Record retention

Operational records relevant to an engagement—including approvals, change orders, and invoices—should be retained by each party for at least six (6) years or longer if required by tax or regulatory rules applicable to that party. Electronic records are acceptable if reasonably accessible.

In applying 87. Record retention, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 87. Record retention that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

88. Interpretation

Headings are for convenience only. References to "including" mean "including without limitation". References to statutes include amendments and re-enactments. Business days means days other than Saturday, Sunday, and public holidays in England when banks in London are open. If translated, the English version prevails.

In applying 88. Interpretation, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 88. Interpretation that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

89. Contact for contract administration

Contract administration notices for IGBOOSTER LTD should be sent to devops@igbooster.digital and, where hard copy is required, to 280 King Street, London, W6 0SP United Kingdom, marked "Contract Administration". Telephone +44 7400 382910 may be used for urgent operational issues but does not replace written notice where these Terms require writing.

In applying 89. Contact for contract administration, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 89. Contact for contract administration that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

90. Acknowledgement

By accepting an SOW that references these Terms and Conditions, the Client acknowledges that it has had opportunity to review them, seek legal advice, and negotiate variations before instructing IGBOOSTER LTD to begin chargeable work. The Agency acknowledges its obligation to perform scoped Services with reasonable professional care and to communicate material risks that become apparent during delivery.

In applying 90. Acknowledgement, the parties shall act in good faith and interpret operational details in light of the SOW's stated commercial purpose and the professional character of a UK B2B marketing research and advertising engagement.

If practical questions arise under 90. Acknowledgement that are not expressly answered by the SOW, either party may request a written clarification. Until clarification is issued, the Agency may pause only the affected task if proceeding would create material legal, ethical, or budget risk, and shall notify the Client promptly.

End matter

These Terms and Conditions are published for use with engagements involving IGBOOSTER LTD and may be updated prospectively. The version referenced in an accepted SOW continues to govern that SOW unless both parties agree otherwise in writing.

Further service descriptions are available at https://igbooster.digital. End of Terms and Conditions.