Portfolio

Named client case studies are not published here. The following are clearly labelled capability demonstrations and technical scenarios that show how IGBOOSTER LTD structures research-led marketing work.

Colleagues reviewing competitive analysis sheets in daylight

Capability demonstration · Research sequencing

A B2B organisation needs to decide whether to expand messaging into a secondary segment before committing media budget.

Commercial Market Research defines segment fit. Competitive Intelligence stresses the claim. Media Strategy waits until both agree.

Media planner annotating a printed schedule

Representative workflow: positioning language locked before Public Relations & Communications calendars are built.

Brand guideline booklet open on a desk

Representative workflow · Brand then voice

Strategic Brand Positioning establishes proof hierarchy; Corporate Communications then adapts the same narrative for stakeholder channels.

Communications specialist at a bright standing desk
Strategist seated off-centre in a bright office

Technical scenario · Advisory cadence

Strategic Business Advisory runs as a recurring decision forum, not a one-off workshop.

Leadership receives research updates, communications risks, and Performance Marketing signals in one agenda so trade-offs are explicit.

No invented metrics. The scenario demonstrates governance, not claimed results.

Researcher presenting survey findings on a whiteboard

Capability demonstration · Paid system design

Digital Advertising Strategy before buying.

Channel roles, measurement hypotheses, and creative territories are agreed first. Media Strategy & Buying and Data-Driven Campaign Management then operate inside that frame.

Colour-first presentation marks paid systems work as a planning discipline, not a rush to launch.

Workshop materials used in media planning